natural skincare made in Sweden, handmade skincare, natural, organic, herbal apothecary

Small-batch remedies
from Sweden’s wild nature. 

Potent, clean, and truly non-toxic remedies.
Formulated with powerful herbs from the Swedish forests and fields.
DISCOVER

Introducing

Our first batch of 2026

Anti-mosquito Oil

Anti-mosquito Oil

Anti-mosquito Oil

Natural, protective shield

Herbal Healing Butter

Herbal Healing Butter

Herbal Healing Butter

Deep, soft and restoring

Nettle Balm

Nettle Balm

Nettle Balm

Fast, calming, itch-relief

Värmlands Tallow Balm

Värmlands Tallow Balm

Värmlands Tallow Balm

Raw, pure and rich

What you need is all around

Ash & Elder was born out of the belief that everything we truly need for our well-being already exists around us. By returning to ancient wisdom, we transform what nature provides into products that make you thrive.

Our products are made with sustainably gathered herbs, with a growing focus on locally sourced Scandinavian ingredients. We create products based on the seasons and based on what the land provides. 

Discover collection

Anti Mosquito Oil

A powerful potion against bites from mosquitos ticks and other stinging bugs. Tested and approved by outdoor lovers in the Swedish forests of Glaskogen nature reserve, Värmland.

Shop

Herbal healing butter

Our best-selling product for the skin. Made with hand-picked Sint-Johns Wort flowers that are known for their regenerative and anti-inflammatory properties and home-grown Calendula flowers for their healing and nurturing power. Think of it as your daily skin-recovery ritual in a jar. 

Shop

Hand-picked

Wild herbs from Sweden, hand-picked for their purity and potency. 

Mindfully crafted

Small-batch skincare, crafted with intention and traditional methods.

Local ingredients

We’re always on the look-out for local ingredients.

Shop

Frequently asked questions

What makes your products natural?

We use whole, minimally- and traditionally processed ingredients like plant butters, infused oils, essential oils and herbs. Our tallow is pure tallow from local Swedish grass-fed mountain cows. Each ingredient is responsibly sourced. Either handpicked or grown by ourselves, or bought from ethical (local) suppliers. We strongly believe nature has a solution for everything, so there are no synthetic additives found in any of our products.

Are the products vegan?

The Nettle Balm, Herbal Healing Butter and Anti-Mosquito Oil are all 100% vegan.

Our tallow-based products are not vegan. Tallow is a traditional ingredient, carefully sourced and purified, that has been used in skincare for centuries due to its remarkable compatibility with the skin. It comes from the fat around the kidneys of the grass-fed mountain cows that graze amongst the fields of Värmland, Sweden.

Can the products smell/feel differently per batch?

There can be slight differences in smell or texture, as we work with natural ingredients. The nature of these ingredients can vary from season to season and from year to year.

Smell, for example, is influenced by things like sunlight, soil, and rainfall. All the quiet forces that shape how a plant grows. These subtle variations are part of what makes each product unique.

Are the products safe to use during pregnancy and breastfeeding?

Yes, all of our products are safe to use during pregnancy. In fact, the first Herbal Healing Butter was originally formulated to support stretching belly skin. Something it is still widely loved for.

During breastfeeding (and in the newborn phase in general), we recommend avoiding fragranced products on areas where your baby comes into close contact with your skin. Whether that’s natural scents (like in our products, or synthetic scents). Scent plays an important role in bonding, and babies rely heavily on the natural smell of their parent.

If you choose to use our products during this time, we suggest applying them to areas like the body rather than the chest, and always using them with a gentle, mindful approach. 

What's the origin of the ingredients?

The ingredients in our products are home-grown and hand-picked, from the Swedish fields in Värmland.

Our key ingredients

St John's wort

There are plants that you study, and there are plants that conquer your heart...

Read more

Nettle

The plant that has nourished, healed, and clothed humans for thousands of years. 

Read more

Calendula

This unassuming beautiful flower has been used for centuries to soothe, restore, and protect the skin.

Read more

Stay up to date @ash.elder.apothecary